I was recruited by this firm’s SVP of Sales and Marketing to upgrade the brand, marketing materials, etc.

Here, the top logo is my solution to their issues with the company logo, which included the dated look, colors and usability. My redesign included better typography, colors (esp re: consistency) and layout. This new design is now being incorporated in an on-going basis to all corporate materials, promotions, etc.

The middle logo shows the old “official” design, primarily used in signage, stationery, tchochkies, etc – while the bottom logo was developed to accommodate particular usage problems, esp presentations, marketing materials and others.